transformer of cultures, as Harold Innis was the first to show. The Homeric hero becomes a split-man as he assumes an individual ego. The world of the Greeks illustrates why visual appearances cannot interest a people before the interiorization of alphabetic technology. The Greek “point of view” in both art and chronology has little in common with ours but was much like that of the Middle Ages. The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.